Video email is a more efficient method of reaching prospective clients, of promoting your products, services or events. The use of streaming video ads via emails brings plenty of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most significant characteristic, interactivity.
In other words, a relevant video is more alluring to the viewer, who consequently becomes more responsive to what you have to offer. Video email marketing has become more affordable than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to produce and distribute, and on the other hand, it makes customer targeting much easier too.
Video Email definition – When we would define video marketing, it will be being a rich media advertising tool used by progressive organizations to be able to promote goods and services, by making use of short, catchy, informative ads, with the objective of raising awareness for the viewer concerning the promoted products/services and drawing them into buying the above-mentioned products/services.
Characteristics of Video Email Marketing – It is common knowledge that today people consume videos in ever increasing numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the TV. Information is delivered on-demand as well as at a greater rate via video than through images.
The primary advantage that videos in e-mail marketing has over the traditional, text/image format approach is that videos can arrive at the point considerably faster and consume much less time in the viewer. As opposed to being forced to read a page of text, attempting to “hit” the content that you’re actually attempting to deliver, it is possible to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Video Marketing – If you opt to use video emails in your marketing campaigns then you could capture the viewers attention easier and deliver your message to prospects considerably faster than simple text/images.
A relevant video ad can contain information, offers, invitations, membership reminders or a product launch. Put in a personalized message, a voiceover or music and you may have your viewers attention like never before. By making use of videos, the prospective customer can relate more for your company as well as what you’re promoting. To minimize cost, you can take quality royalty free nbefmd templates or footage, and also by adding images, text plus your logo, the effect is a powerful yet cheap branded ad.
Today’s technology offers you the opportunity to send a relevant video in email, stream your videos on a video landing page without eating your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML e-mail marketing. Select a emailing service that can tell you how and once your videos were played, the amount of viewers clicked and visited your website after watching your ad, what percentage of these visits converted into sales, and so on.
Why not also stream your video ad on your websites homepage. It’s like handing out an organization card. Video can become an increasingly important sales and promotional tool, so allow it to be visible. Find a solution provider that may combine video emails with video streaming for your site.