McDonald’s respectful beginning started as being a small burger joint in San Bernardino, California ran by two brothers Di.ck and Mac McDonald and ends up to be one of many world’s leading food service retailers. McDonald’s Corporation has over 32,000 restaurants serving greater than 60 million individuals 118 countries each day largely due to the contact McDonalds brothers’ vision of starting a franchising program from their small restaurant. It all started in 1954 when the brothers met 52 years old Roy Kroc multi-mixer salesmen, who later became their first franchising agent.
When Ray Kroc received a big order of eight multi-mixers to get delivered to the McDonald brother’s restaurant, he was stunned by the effectiveness of their operation. The McDonald brothers produced a small menu focusing on only a few items – hamburgers, fries, and beverages – which allowed those to concentrate on the quality at each step. In 1955 Roy Kroc told his vision of making McDonald’s restaurants nationwide for the brothers and founded the McDonald’s Corporation. By 1958, McDonald’s had sold its 100 millionth burger and 1960 Kroc bought the exclusive rights to the McDonald’s name from your brothers.
Kroc’s distinctive philosophy to develop a restaurant system that might be famous for food of consistently high quality and uniform approach to preparation. He wanted the serve the same tasting burgers, buns, fries and beverages from Seattle, Washington to Miami, Florida. Kroc’s vision and drive is among the reasons why McDonald’s is definitely the world’s leading fast food retailer it is actually today.
McDonald’s supplier relationship has become very successful and robust for several years due mutual trust have in each other. A number of McDonald’s long term suppliers are Gavina Gourmet Coffee who may have been with McDonalds HQ for 25 years – Lopez Foods, beef supplier 30 years – Keystone Foods, chicken McNuggets, forty years and 100 Circle Farms, potatoes, 35 years. The reason these suppliers have been with McDonald’s so long is because they maintain the strict requirements of quality and food safety. McDonald’s suppliers meet or exceed USDA standards and agree to be environmental friendly companies. Because Ray Croc (founder) was able to create the most integrated, efficient and innovative supply system inside the food service industry is why McDonald’s is so successful today.
Inside the down fall of US and other global economies, McDonald’s has shown to be recession proof every year. Here are among the main reasons why McDonald’s continues to grow while other businesses continue tighten up their belts. One reason is the fact that McDonald listens to their customer’s wants and needs. The way in which McDonald’s listens is providing their customers option to high-end restaurants by offering dollar value meals.
Even though the cost of food and utilities are higher McDonald’s still keeps their menu prices low and have more night time hours for his or her customers benefit. For those health-conscious customers, McDonald’s llmehk a big collection of healthy choices to include: 11 varieties of salads, 11 varieties of wraps, and 4 real fruit smoothies. For that diehard coffee drinker customers, McDonald’s offer 19 varieties of cold and hot coffee drinks inside the McCafe section of their menu. McDonald’s McCafe beats their competitors Starbucks in price and convenience. The main reasons why McDonald’s is succession over their competitors; www.headquartersnumbers.net/mcdonalds-customer-service-phone-numbers-complaints has more restaurants around the globe- having more variety of menu items that adapt to whatever country or culture these are in.